ABC, Radio National, Life Matters has just dropped a podcast episode that you may be interested in.
The episode explores the psychology behind what is named the kidult trend – that is adults who buy and collect toys who are also a major driving force in the toy industry!
Guests on the podcast are Trevor Hopkins, an avid Transformers action figures collector and Katriina Heljakka, Toy and Play Researcher, University of Turku in Finland.
Access the episode: Are you an adult who still loves toys? What’s behind the growing kidult trend?
First, how cool would it to be a toy and play researcher! And second, would love to know what your thoughts are on why there is a growing number of adult collectors. I ask as I sit in my home office, checking out my vintage Star Wars figures and Monster High dolls. I have my ideas on why, would love to hear yours.
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